Criss Cross Directories
Criss Cross Directories
Find the Right Leads With Criss Cross Directories
When you are looking for the right sales and marketing leads, it
is going to work to your advantage to be able to contact those
businesses and individuals who have more than one thing in common
with your current clients and customers. For some products or
services that your company has to offer, it may not be enough to
find a customer who lives in a certain zip code; you may need to
find an individual who not only lives in that zip code but who also
owns their own home. That is just one thing that you can do with a
Criss Cross Directory.
Beyond the basics; a business name, the name of an
individual, addresses and telephone numbers; that you can
find with directory services, there is information about those
connected with an address and phone number. Bressers Criss Cross
directories allow your business to narrow down the results of
searches that you do to find new leads.
Bressers cross index directories allow you to search for
businesses and individuals with certain profiles. Because
Bressers cross index directories are compiled using not only
telephone company records but also using census data and public
records, you can be sure that you will be able to find the right
prospective customers. Cross index directories from Bressers
both in print and online; allow you to determine
which prospects in an area you should focus on.
There are a number of ways in which other companies have used
the Bressers cross index directories to find the right prospects.
Here are some examples:
- Real estate agents use cross index directories to find
homeowners in an area who 55 and older who may be looking to
downsize their homes, to locate high income households for more
expensive properties, and to target renters who may be looking to
purchase a started home;
- Financial service providers and insurance agents use cross
index directories to find people who live in the same areas as
their current clients who also are similar in age or income level
to their current clients;
- Mortgage brokers use cross reference directories so that they
can find those homeowners in an area whose loans have a certain
interest rate but whose deed dates are before a certain time
to weed out those individuals who have recently refinanced;
and
- Home improvement companies use cross index directories to
target those people in an area whose homes are of a certain age and
therefore may need specific repairs.
And while those sample situations may have little in common with
your business, it is possible for you to benefit from using similar
crisscross directories to find the right prospective customers for
your business.
With a cross index directory, you are not limited to a single
search criterion. You will be able to search based on a number of
factors, and you will then be able to target those businesses and
individuals where the points intersect.
When you use crisscross directories, you are better able to
find targeted leads. You are able to find those individuals who
have more in common with your current customers, and you are better
able to be sure that those prospects that you reach will have an
interest in the products and services that you have to offer.
Rather than launching a general marketing campaign for your
business, why not take control of your marketing and focus on those
leads that are most likely to convert to sales? Visit www.bressers.com to learn more about
their criss cross directories as well as the other products and
services that they offer to help you to grow your business.
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